At 77fff, privacy isn't a formality — it's a real commitment. Here you'll find a clear breakdown of what data we collect, how we use it, and how we keep your information protected in accordance with the LGPD.
Six pillars that show in practice what we do to keep your data safe and respect your rights
All communication between your device and 77fff is protected by 256-bit SSL — the same security standard used by Brazil's largest banks, including Nubank, Itaú, and Bradesco. Passwords are stored with an irreversible hash: not even we can read them.
77fff operates in full compliance with the General Data Protection Law (LGPD — Lei nº 13.709/2018). You have the right to access, correct, export, and delete your data at any time, directly through your account dashboard or by contacting support.
77fff never sells, rents, or shares your personal data with third parties for commercial purposes. Period. Any data sharing with operational partners happens only when required for the platform to function, and always under confidentiality agreements.
We only collect what is necessary to operate the platform securely and meet legal obligations. We do not ask for information we do not need. If you want to know exactly what data we hold about you, just ask — we respond within 15 days.
Your data is not stored indefinitely. 77fff sets retention periods based on legal obligations and operational needs. Once those periods expire, data is permanently deleted or irreversibly anonymized.
77fff has a Data Protection Officer (DPO) responsible for handling LGPD-related requests. You can contact the DPO directly at contato@77fff.net, using the subject line "LGPD Request".
The LGPD grants you concrete rights over your personal data — and 77fff honors every one of them
You may request a copy of all personal data 77fff holds about you at any time. We will respond within 15 business days.
If any of your registered information is incorrect or out of date, you can update it directly in your account dashboard or by contacting support.
You can request the deletion of your personal data. Data required by law (such as financial records) is retained for the minimum legal period before being deleted.
You may request your data in a structured, machine-readable format to transfer it to another service, where technically feasible.
You may object to the processing of your data for direct marketing or promotional communications at any time, with no need to provide a reason.
You have the right to know with whom 77fff shares your data and for what specific purpose each piece of data is used. This policy answers that in detail.
This Privacy Policy explains how 77fff collects, stores, uses, and protects the personal data of users of the platform available at 77fff.net. It applies to everyone who registers, accesses, or uses any 77fff service — Sports Betting, Live Casino, slots, crash games, the Predictions section, and any other features on the platform.
By creating an account on 77fff, you confirm that you have read and understood this Privacy Policy and agree to the processing of your data as described herein. If you disagree with any part of it, please do not create an account and contact us before using the platform.
This policy was written in plain language so that any Brazilian user can understand it without legal assistance. If you have questions about any section, reach out via live chat before proceeding.
The 77fff is the Sports Betting and online casino platform available at 77fff.net, designed exclusively for the Brazilian market. The controller of personal data collected on this platform is the legal entity operating 77fff, which is responsible for all decisions regarding the processing of users' personal data.
To exercise your rights as a data subject or for any questions about this Privacy Policy, please contact the Data Protection Officer (DPO) of 77fff at contato@77fff.net, with the subject line "LGPD Request". Responses will be provided within up to 15 business days, as required by Lei nº 13.709/2018.
All of 77fff's operations are subject to Brazilian law, in particular the LGPD, the Consumer Protection Code (Law No. 8,078/1990), and the regulations applicable to the Sports Betting sector in Brazil.
77fff collects only the data necessary to deliver the platform's services securely, meet legal obligations, and provide a personalized user experience. Data collection falls into three main categories:
| Category | Data Collected | When |
|---|---|---|
| Registration & Identity | Full name, CPF, date of birth, email, phone number, residential address | When creating your account |
| KYC Verification | Government-issued photo ID (RG, CNH, or passport), proof of address | When requested for withdrawal or verification |
| Financial | Pix key, card details (tokenized), deposit and withdrawal history, payment method used | With each transaction |
| Platform Usage | Betting history, games accessed, login times, sport preferences | During use |
| Technical & Device Data | IP address, device type, browser, operating system, session identifiers | On each login |
| Communications | Chat support history, sent and received emails, notification preferences | During support interactions |
77fff does not collect credit or debit card data in plain text. Card information is tokenized by PCI-DSS certified payment processors before reaching our systems. We have no access to the full card number or CVV.
In addition to data you provide directly, 77fff may collect data automatically while you use the platform through cookies, tracking pixels, and similar technologies — as detailed in Section 5 of this policy.
77fff processes your personal data on the legal grounds established by the LGPD: contract performance, legal obligation, legitimate interest, and in some cases explicit consent. The purposes are:
77fff does not make automated decisions with significant impact on users without human review. If you are notified of an automated decision (such as a preventive account block), you have the right to request a review by a human team member.
77fff does not sell, rent, or transfer your personal data to third parties for their own commercial purposes. Sharing occurs only in the following situations, each grounded in a legal basis and subject to strict oversight by 77fff:
77fff enters into Data Processing Agreements (DPAs) with all third parties that process user data on its behalf, ensuring those partners maintain the same data protection standards required by the LGPD.
Some game providers and analytics tools may be located outside Brazil. When this occurs, 77fff ensures that international data transfers are carried out with the appropriate safeguards set out in the LGPD, such as standard contractual clauses.
77fff uses cookies and similar technologies to ensure the platform works correctly, measure performance, and — with your consent — personalize your experience. The types of cookies used are:
You can manage your cookie preferences in the platform's settings panel or in your browser settings. Blocking essential cookies may prevent the platform from working correctly, including login and bet processing.
77fff does not use social media tracking pixels that transmit betting behavior data to external platforms. The privacy of your betting history is treated as sensitive data and is not shared with advertising networks.
77fff implements appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Key measures include:
In the event of a security incident involving users' personal data, 77fff will notify the National Data Protection Authority (ANPD) and all affected users within the timeframes established by the LGPD, providing clear information about what happened and the measures taken.
77fff retains your personal data for as long as necessary to fulfill the purposes described in this policy or to meet legal obligations. Retention periods vary depending on the type of data:
| Data Type | Retention Period | Legal Basis |
|---|---|---|
| Registration and identity data | For the duration of the active account + 5 years after closure | Legal obligations and potential disputes |
| Financial records (deposits/withdrawals) | 10 years | Brazilian tax and anti-money laundering legislation |
| Betting history | 5 years after account closure | Regulatory obligation in the Sports Betting sector |
| KYC Documents | 5 years after verification or account closure | Anti-Money Laundering Law (Lei nº 9.613/1998) |
| Access and security logs | 2 years | Marco Civil da Internet (Lei nº 12.965/2014) |
| Customer support history | 3 years | Consumer Protection Code |
| Marketing data (with consent) | Until consent is withdrawn | Data subject consent |
Once retention periods expire, data is securely deleted or irreversibly anonymized so that the data subject can no longer be identified. User deletion requests are fulfilled in compliance with the minimum timeframes required by law.
The LGPD grants data subjects concrete rights. 77fff makes it easy to exercise those rights through simple, accessible channels. For any of the requests below, contact us via live chat or at contato@77fff.net with the subject line "LGPD Request – [type of right]":
Exercising any of the rights above is free of charge and does not affect your relationship with 77fff. The platform cannot deny services or impose penalties simply because you choose to exercise your rights as a data subject.
77fff is a Sports Betting and online casino platform designed exclusively for users 18 and older. 77fff does not knowingly collect personal data from individuals under 18, and registration on the platform requires confirmation of legal age.
During the identity verification process, date of birth is confirmed against an official document. Accounts found to have been created by users under 18 are closed immediately upon detection, with any deposited balance refunded and no payment of winnings generated during the period of irregular use.
If you, as a legal guardian, believe that a minor under 18 has created a 77fff account using your data or the minor's data, please contact us immediately at contato@77fff.net so the account can be closed and the data deleted.
If you use shared devices with minors, make sure to log out of your 77fff account after each session and keep your login credentials secure to prevent misuse by minors.
77fff may update this Privacy Policy periodically to reflect changes in legislation, services offered, or data processing practices. Material changes will be communicated at least 15 days in advance via email and in-platform notice before taking effect.
The most current version of this policy is always available at 77fff.net/privacy-policy. Continued use of the platform after a new version takes effect constitutes acceptance of the changes. If you do not agree with the updates, you may request account closure before the effective date.
This Privacy Policy is governed by Brazilian law, in particular the LGPD (Lei nº 13.709/2018) and the Consumer Protection Code (Lei nº 8.078/1990). Any disputes shall be handled by the court of the user's domicile in Brazil.
For any questions, requests, or complaints related to this Privacy Policy or the handling of your personal data by 77fff, please contact us at contato@77fff.net with the subject line "Privacy" or via the 24-hour live chat on the platform. This Privacy Policy was reviewed and updated on January 2026.
The most common questions about how 77fff handles your data, answered straight to the point
This Privacy Policy should be read together with our Terms and Conditions, which govern general use of the platform, and our Responsible Gambling, where you'll find betting control tools and information on maintaining a healthy relationship with entertainment. For any additional questions, please refer to our Frequently Asked Questions. 77fff is intended exclusively for users aged 18 and over residing in Brazil. For LGPD-related requests, send an email to contato@77fff.net with the subject line "LGPD Request".